8 steps to marketing your business
8 steps to marketing your business
Researching opportunities, identifying your target market, developing a unique proposition, and choosing your channels are all important steps in marketing your business.
Discover the eight essential steps you need to follow to market your business.
STEP 1
Conduct market research
STEP 2
Profile your target markets
STEP 3
Identify your unique selling proposition (USP)
STEP 4
Develop your business brand
STEP 5
Choose your marketing avenues
STEP 6
Set your goals and budget
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Marketing plan template
As a general rule of thumb you should spend between three and five percent of your actual or expected annual turnover on marketing. If your business is new you may need to allocate more funds initially to build your business profile.
To help you create a marketing plan for your business, download our free template and how to guide.
STEP 7
Nurture your loyal customers
STEP 8
Monitor and review
Downloads
Guide to marketing and branding
Maintaining and developing a successful, sustainable business depends on your customers’ perception and experience of your product or service. That's where marketing and branding can help.
Marketing plan template
Spreading the word about your business and attracting customers is important for any successful business. This marketing plan template will help you determine how to get your business noticed by the people who need or want your product.
Guide to using the marketing plan template
This guide will walk you through the process of completing a marketing plan for your business. It's designed to be used alongside our marketing plan template.
Other helpful resources
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